Erlend Førsund — Insights https://erlendforsund.lovable.app/en/innsikt Strategic perspectives on B2B visibility, positioning, and leadership in an AI-driven world. en Tue, 14 Jan 2025 12:00:00 +0100 Why B2B visibility is now a leadership issue https://erlendforsund.lovable.app/en/innsikt/visibility-leadership-issue The mechanisms that determine how your company is discovered have shifted. This is no longer a marketing problem — it's a strategic one. Sun, 01 Dec 2024 12:00:00 +0100 https://erlendforsund.lovable.app/en/innsikt/visibility-leadership-issue AI-driven buying: What executives need to understand https://erlendforsund.lovable.app/en/innsikt/ai-driven-buying Your buyers are increasingly relying on AI systems to research, compare and shortlist suppliers. Here's what that means for how you invest in visibility. Fri, 01 Nov 2024 12:00:00 +0100 https://erlendforsund.lovable.app/en/innsikt/ai-driven-buying The case against more content https://erlendforsund.lovable.app/en/innsikt/case-against-content Most B2B companies don't need more content. They need clarity about what to say, to whom, and why it matters. Tue, 01 Oct 2024 12:00:00 +0200 https://erlendforsund.lovable.app/en/innsikt/case-against-content